What This Course Will Do for You
How do we grow our business and please customers? What's the best way to increase gross
income and sales? Who are our competitors and what strategic moves are business rivals likely to
This course is for anyone who is seeking answers to these questions, those who want a winning
strategy, and those who want to stay ahead of the competition. Strategic management is a vital
planning tool for business managers seeking a sustained competitive advantage within their
specific market. This course offers the tools and concepts needed to build this capability.
The course will provide a brief introduction into the arena of strategic management. We will
look at the evolution of strategic management, how to develop strategies, and the process of developing
a strategic plan, specifically, creating and implementing the use of SWOT Analysis management tool.
Also, we'll examine strategy analytical tools, as well as the process of crafting and executing company
Examples of strategic decisions for a firm might be how to deploy resources into new
opportunities or compete head to head with other firms. These decisions may result in a need for
new product development, redesigning, upgrading, enhanced marketing, new technology, more
customers, or entry into new markets. Strategy will dictate whether a business grows, develops,
and survives. Business students, project managers, team leaders, sales reps, and others involved
in the business world will find this course useful. Companies analyzed include Walmart, Target,
Levi Strauss, and Starbucks.
Mr. Jason Willoughby, MBA brings impressive expertise to the task of presenting clear,
concise, and friendly instruction to a course known as one of the most difficult in business
curriculum. He offers a fresh outlook on the subject and a wealth of insight that will change
the way you think about strategic management.
Getting Started (Course Syllabus)
Unit 1: The Concept of Strategy
Unit 2: Process of Crafting and Executing Strategy
Unit 3: Evaluating a Company’s External Environment
Unit 4: Evaluating a Company’s Resources & Competitive Position
Unit 5: Decision Making and Implementation Strategy
Unit 6: Tailoring Strategy to Fit Specific Company Situations
Unit 7: Final Exam
How to Participate in this Course
Enroll and start learning today! All course materials will be available when you start the
class, so you don't have to wait for weekly lessons and you can truly learn at your own pace.
You don't have to be online at any set time; study at your leisure from the comfort or your home
The course curriculum will include tutorial lessons, suggested readings, and optional
homework activities. If you are taking the class for enjoyment or self-enrichment, homework is
optional but participation is encouraged. Students who approach online learning as an adventure
and actively participate will derive the most benefit and enjoyment from online learning.
Homework projects, if completed satisfactorily, will earn Extra Credit points which will be
added to your Final Exam score and may increase the overall grade you earn in the course.
Handbook provides useful information on how to make the most of your online learning
experience at KSURF's Virtual University. Refer to this guide for helpful tips on how to access
classrooms, post homework, and answers to most frequently asked questions.